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Are you ready to go fizz free this February?

Posted on: 27 January 2021

In February 2021 we are encouraging children and adults in Tower Hamlets to give up fizzy drinks during February in order to reduce their sugar intake, lose weight, save money and keep their teeth healthy.

The initiative Fizz Free February was launched by Southwark Council in 2018 in response to child and adult obesity rates in the borough. Fizzy drinks are often high in sugar, a significant factor in weight gain. Research from 2020 found that living with excess weight puts people at greater risk of serious illness from COVID-19, so #gofizzfree!

Did you know?

  • You could save £438 a year if you stopped drinking one bottle of soft drink per day for a year? (Source: GULP)
  • Drinking just one 330ml can of fizzy drink a day could add up to over a stone weight gain per year. (Source: GULP)
  • Tooth decay is the leading cause for hospitalisation among five to nine year olds in the UK, with 26,000 children being hospitalised each year due to tooth decay – in other words, 500 each week. (Source: Action on Sugar). 

Save money, lose weight and keep your teeth healthy! #gofizzfree this February!


Top Tips to get Fizz Free

  • We know that children are more likely to repeat behaviour that earns praise or encouragement. As we are all in lockdown, how about making it a family affair, where you can all praise and encourage each other. Use the 2021 Fizz Free calendar to tick off every day you have stayed fizz-free. 
  • We also know that rewards can make praise and encouragement work better. Why not think about a whole family reward to do together, for additional motivation to stay fizz free?
  • You will know what reward works best, but here are a few ideas: cooking or baking your family's favourite recipe, arranging a family game or movie night, having an arts & craft day one weekend or organising a family scavenger or treasure hunt etc?

To join in, just pledge to give up fizzy drinks for 28-days using the Fizz February calendar, and tweet us using #THgofizzfree @THGPCareGroup @SugarSmartUK. You can also take part by signing up on the Sugar Smart website.

For more reasons why you should quit fizzy drinks visit the Sugar Smart website