The Quit Right Tower Hamlets team is on hand to support Muslims to quit smoking and chewing tobacco in time for Ramadan 2020.
For Muslims, Ramadan is one of the most important events of the Islamic calendar as it is a time for fasting, praying, forgiveness and purification. It is seen as a time to start positive habits, making it an ideal time to stop tobacco.
Quit Right Tower Hamlets launched their campaign last week to sign residents up to stop smoking or chewing to prevent nicotine cravings during the fast.
Smokeless tobacco (chewing tobacco like 'sada' and 'zarda') is widely used in the South Asian community with Betel nut and paan leaf. Tower Hamlets has one of the highest rates of smokeless tobacco use as well as other products like shisha.
Although Tower Hamlets has some of the highest levels of smoking and smokeless tobacco use in London, smoking rates continue to decline.
Last year, the council and its partners across health services helped over 1,750 people quit smoking in Tower Hamlets.
Due to the current situation in relation to the COVID-19 outbreak, Quit Right Tower Hamlets will be offering free and friendly advice on stopping smoking or chewing tobacco via telephone consultations.