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It's Safer Sleep Week (15-21 March 2021)

Posted on: 16 March 2021


This Safer Sleep Week (15-21 March) The Lullaby Trust is raising awareness of sudden infant death syndrome (SIDS) and safer sleep advice that reduces the risk of it occurring. The campaign is aimed at anyone looking after a young baby and provides expert advice on safer sleep for babies and offers emotional support for bereaved families.

During the COVID-19 pandemic, it is more important than ever that both parents make informed safer sleep choices for their baby. That's why this year the Lullaby Trust is focusing on ensuring that safer sleep information is also directed at Dads. Becoming a Dad can be overwhelming, there's so much information to take in, and often it's directed at mum. But it's vital that both parents know how to reduce the risk of SIDS.

Raising awareness of safer sleep leads to a decrease in the number of babies dying. Sadly, around four babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved. Around 700,000 babies are born every year in the UK, which is why it is important to continue to reach out to all new parents with safer sleep advice.

For more information on how to ensure your baby is sleeping safely, click here.