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Tower Hamlets are you ready to go fizz free this February?

Posted on: 1 February 2021

1st February marks the start of Fizz Free February meaning it's time to ditch sugary drinks for 28 days. Will you be making the pledge to #gofizzfree?

Launched by Southwark Council in 2018, Fizz Free February is a great way to reduce your sugar intake by cutting out fizzy drinks. By going fizz free for all of February, it can help you on your way to drinking less sugary drinks for the rest of the year too.

This campaign raises awareness of the health implications of drinking fizzy drinks which often contain high amounts of sugar. *Latest data from Public Health England on the nation's diet shows that sugar now makes up 13.5% of 4 to 10-year-olds and 14.1% of teenagers' daily calorie intake respectively, while the official recommendation is to limit sugar to no more than 5%.

John Biggs, Mayor of Tower Hamlets, said: "Cutting the amount of sugar we consume in our food and drink is something we should all be doing to improve our health, maintain a healthy weight and keep our teeth free from decay. Giving up fizzy drinks during February is a really simple and effective way to achieve this- the amount of sugar in some fizzy drinks is shocking and can really add up. We are committed to supporting our residents to be more Sugar Smart and would encourage everyone to take on the Fizz Free February challenge."

The GP Care Group's Community Child Healthy Weight Team is supporting the Fizz Free February campaign. Team Lead, Phoebe Kalungi said: "Fizz Free February is a fantastic way to cut down on sugar and make positive changes. I hope everyone will take part in this campaign and help raise awareness around the benefits of cutting down on sugar. Good luck to everyone going fizz free this February!"

To join in, just pledge to give up fizzy drinks for 28-days using the Fizz February calendar, and tweet us using #THgofizzfree @THGPCareGroup @SugarSmartUK.


The hard truth about soft drinks:

  • You could save £438 a year if you stopped drinking one bottle of soft drink, per day for a year.
  • Drinking just one 330ml can of fizzy drink a day could add up to over a stone weight gain per year.
  • Tooth decay is the leading cause for hospitalisation among 5-9-year-olds in the UK, with 26,000 children being hospitalised each year due to tooth decay – in other words, 500 each week.

For more reasons why you should quit fizzy drinks visit the Sugar Smart website.