Waltham Forest 0–19 Services now UNICEF Baby Friendly Initiative accredited

Waltham Forest 0–19 Services have achieved UNICEF Baby Friendly Initiative (BFI) Stage 2 accreditation. The Baby Friendly Initiative (BFI) is designed to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways which will support optimum health and development. 

The Waltham Forest 0-19 Service achieved their stage 1 accreditation back in 2018. The stage 2 has been delayed as the service moved from NELFT to the Care Group and COVID meant that some of the ways we worked had to change for a few years. It been a long road with 23 different areas assessed for the accreditation. The final 5 areas were reviewed in May and we’ve been successful.  

UNICEF assessors had great feedback saying that staff were really eager to talk to them as testament to the pride and care from the workforce in providing excellent care.  

Clarissa Cann, Community Infant Feeding Lead, said: “Staff have shown true commitment in showcasing their skills. They’re providing the best evidence-based practice so that our residents all universally receive the same level of support across the borough. A true effort from everyone that helps facilitate and support staff.”

Clarissa also highlighted that assessments took place in both October 2025 and May 2026. “It’s a nerve-wracking experience and some colleagues were selected twice, excelling both times.”  

Several colleagues contributed to knitting breasts for the purpose of demonstrating breastfeeding to parents. Eunice Mangundu and Paula Brown in particular worked those knitting needles so that every staff member has what they need to support parents.

Liana Gintautaite, Head of Waltham Forest Services said: “A special thank you to Clarisa Cann, our Infant Feeding Lead, and her team. Their passion, commitment and hard work have been central to achieving this milestone.”  

Momentum hasn’t stopped as work towards Stage 3 is already underway for next summer. Care Group will continue to strengthen support for babies, parents and families across Waltham Forest.

‍